CASE STUDY: DIGITAL PROMISE
Digital Promise shapes the future of learning and advances equitable education systems by bringing together solutions across research, practice, and technology. As a global nonprofit, Digital Promise is working on expanding opportunities for each learner.
THE CHALLENGE:
Digital Promise had a stable of professional development offerings for schools that had emerged organically from their research work with schools. As Digital Promise sought to expand the reach of these services, they needed market insights to guide the development of each offering, from technology audits to train-the-trainer technology coaching and teacher development.
“RYE is a trusted partner who is in step with our vision and has quickly built relationships with our team. They took a hands-on approach to understand our offerings and market position. Their insight and knowledge were invaluable in establishing a straightforward go-to-market market strategy built on pricing, packaging, and opportunity for actionable growth.”
RYE’S IMPACT:
RYE began its work with Digital Promise by conducting a two-part landscape analysis to support the development of a go-to-market strategy for Digital Promise's professional development offerings, built based on learnings from working 1:1 with schools. RYE analyzed this research in a database, with summary and market-based recommendations presented to the Digital Promise team. This research became the foundation for ongoing, targeted research projects across three of Digital Promise's offerings, with deep dives into competitors, pricing, and packaging, and relevant procurement history and patterns. With RYE's research and analysis, Digital Promise had a clear vision for their procurement strategy and clarified the vision for a number of their offerings based on market needs.