Discover what works and why, when you align your strategy to the market
RYE’s team of educators are market experts who are used to thinking fast on our feet, differentiating based on need, and carrying first-hand knowledge of what teachers, coaches, and school leaders need from products and services.
We are collaborative by nature and work hard to utilize your existing resources to quickly identify trends, gaps in the market, and purchasing motivation. We understand what market insights will solve business problems and inform future business decisions. Our success is measured by our ability to help you drive business value through data.
Market Strategy Offerings
RYE presents actionable recommendations aligned with your goals and desired outcomes. Let us empower you through the following project-based engagements:
Landscape Analysis
"RYE is a trusted partner who is in step with our vision and has quickly built relationships with our team. They took a hands-on approach to understand our offerings and market position. Their insight and knowledge were invaluable in establishing a straightforward go-to-market strategy built on pricing, packaging, and opportunity for actionable growth.”
— Jean-Claude Brizard, President and CEO of Digital Promise
Competitor Analysis
“The RYE team is the sharpest in the business. They're able to operate at any altitude you pull them into — and can tackle big problems too. They know how to dig up evidence and data to substantiate their recommendations and really bring a well-rounded expertise to each of their projects.”
— Varun Gulti, Co Founder and CEO of LitLab.AI
District Scaling
“I cannot emphasize enough how amazing the RYE team is. It’s because of their collective knowledge, expedited support, and meticulousness that we’ve been able to grow. Early on, we recognized how meaningful our partnership is and we are continually expanding it. Thank you, RYE!”
— Hasan Ali, Air Tutors
Conference Mapping
“RYE’s ability to quickly access our needs and put a plan to action was invaluable. Their team takes a multi-faceted approach, supporting StartEarly through strategy, business development, market growth and marketing engagements. They have helped us make sense of and take action on complex organizational issues including our conference strategy.”
— Rebecca Berlin, Chief Learning Officer Start Early
Funding Alignment
"I’ve partnered with RYE across different organizations, and their ability to listen, adapt, and deliver exactly what’s needed sets them apart. Federal funding alignment can be overwhelming, but RYE made the process seamless, helping us move quickly to ensure we had the right materials to support our sales team and customers."
— Brandi Brown, Director of Marketing
Market Discovery Research & Briefs
“RYE supported Soundtrap by Spotify to identify key US districts that were ripe for Soundtrap’s innovative web-based music software. Building on previous internal research RYE conducted on ideal customer profiles, RYE created a research database of districts with a vested interest in music education based on local standards, funding, curriculum, and purchasing. RYE provided a summary and analysis of these findings in a presentation to the sales team, with actionable follow-up steps for Soundtrap.”
— Michael Bell, Head of Sales, Soundtrap
Product Storytelling
“RYE is an amazing partner. They understand our business and are proactive in suggesting actions to help us take it to the next level. Whether it’s sourcing through RFPs, market intelligence, or marketing help, their expertise and service is invaluable.”
— Joan Pedley, Vice President of Marketing, Teachstone
National & State Market Briefs
“We found the experience very positive. It was easy to get set up, and the team was engaged and brought their knowledge and experience to the project, which was very welcome. We now have a much clearer idea of the US education system and how this fits with our specific project.”
— Jo Eggeman, Producer, BBC Bitesize
MARKET STRATEGRY CASE STUDIES
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