CASE STUDY: BRAINPOP

BrainPOP is an online educational solution that makes rigorous learning experiences accessible and engaging for all students. Today, schools and districts nationwide utilize BrainPOP to raise academic achievement and strengthen students' critical, computational, and creative thinking skills. 70% of K-8 U.S. schools have turned to BrainPOP as a go-to resource for remote learning, and nine out of 10 educators would recommend it to a friend or colleague.

THE CHALLENGE:

BrainPOP needed a way to support their field sales team with procurement volume. In order to enable their sales team to focus on providing exceptional customer service to current and prospective customers, BrainPOP sought a partner who understood not only how and where to find new opportunities but also how to craft compelling narratives to secure the sale and renew contracts.

“RYE goes above and beyond for its clients. The extremely talented team at RYE helped us create a clear and streamlined process to respond to RFPs, as well as, helped us create clear messaging to show how we aligned with funding requirements. We found we were missing some of our big opportunities before RYE - not anymore. If you are searching for a real partner, go no further. RYE is the answer!”

— Darla Iuliucci | Vice President of Sales

RYE’S IMPACT:

BrainPOP chose RYE to help source procurement opportunities around the country. RYE reviewed, analyzed, and submitted opportunities to BrainPOP each week. When BrainPOP identified an opportunity they wanted to pursue, RYE diligently partnered with internal procurement managers, sales, and marketing teams to develop winning proposals and bids that effectively communicated BrainPOP's product value. In turn, strong district partnerships were developed and fostered. RYE also provided guidance on state adoption trends and market opportunities to support the launch of BrainPOP's newest curriculum, BrainPOP Science.