States and school districts nationwide received nearly $190 billion to support relief and recovery in K-12 schools through the ESSER fund and are now navigating post-pandemic problems with largely pre-pandemic sources of federal funds. Whether schools use state-based carryover rules for ESSA funds or lean into local sources of funding, the landscape of federal funding to schools has irreversibly changed.

NOV 12, 2024 12:00 PM ET

Do you have a solid conference strategy? From evaluating the ‘why’ behind your attendance to developing and maximizing your strategic pre-conference, during-conference, and post-conference efforts, there are simple ways your organization can prepare a conference strategy that meets your marketing and sales goals. Join RYE Consulting’s Market Strategy Lead, Jess Chung, M.Ed., as she reveals how putting the right pieces in place can help you design and execute a thoughtful 2024-2025 conference strategy that will greatly impact your bottom line.

OCT 8, 2024 12:00 PM ET

With the rate of superintendent turnover increasing nationwide and more than 30% of superintendent seats turning over in the past five years, understanding the role of a superintendent in a district's purchasing and instructional decisions, as well as strategies to make the most of these ever-more-frequent transitions.​ Join us with guest expert Burbio to understand critical insights into what happens with a leadership transition and how you can track and make these transitions part of your growth strategy.

SEPT 10, 2024 12:00 PM ET

With nearly 6 million public school students across the state, California is pushing forward on how they provide innovative solutions to their students. Join our expert Karen Stevens of ThrivEd as we break down how California schools operate and how policy impacts spending. Learn more about the governor's 2025 education budget and CA Community Schools Partnership Program (CCSPP).

August 13, 2024 12:00 PM ET

We are thrilled to welcome Rebecca Berlin as our expert this month for State Deep Dive: Virginia. With a decade of experience as a C Suite executive in PreK-12 education and hands-on engagement as a School Board member in Albemarle County Public Schools, she brings a wealth of knowledge to this learning session. With over 130 school districts, a strong procurement pathway, and their own Standards of Learning (SOL) the commonwealth is a great opportunity for EdTech.

July 9, 2024 12:00 PM ET

The recent passage of Texas House Bill 1605 is poised to disrupt K-12 procurement and adoption of solutions across the state's over 1,200 districts. Join Eve Myers of Hill Co Partners for an insider’s perspective on how this landmark legislation will impact ed tech sales in the booming Texas market. Get ahead of the curve on legislative changes in the Lone Star State and learn how to successfully navigate new purchasing protocols in one of the largest K-12 states.

June 11, 2024 12:00 PM ET

Join RYE and our guest expert, Nelson Roman, as he shares his insight on purchasing in NYC and how you can best position your solution. Understand changes to the FAMIS and the PASSport systems as part of your go to market strategy. Learn how to navigate the procurement process for NYC, districts, and the 37 BOCES across New York State.

may 14, 2024 12:00 PM ET

Navigating the complex procurement processes of the £120 billion UK state school sector can be daunting for US EdTech companies. Join David Zeff, CEO of Whistle, for insider tips on conducting market research, identifying buyers, and tailoring your sales strategy for UK schools. Don't let the Atlantic Ocean stop your growth - learn how to successfully jump the pond into one of the world's most active EdTech markets.

April 9, 2024 12:00 PM ET

Join Dr. Jennifer Ferrari, 25-year public education veteran and CEO of the Education Research and Development Institute (ERDI), as she sheds light on the pressing issues faced by district leaders and superintendents across the United States. In this webinar, companies will gain a deeper understanding of the challenges inherent in the education sector and learn strategies to effectively and meaningfully engage with district leaders.

Whether you're an established company looking to refine your approach to the education sector or a start-up eager to make a meaningful impact, join us to learn from a seasoned expert in the field and position your company for success in the education market.

MARCH 12, 2024 12:00 PM ET

Build on your foundations of K-12 sales with the Procurement: Pathways to Sales Workshop Series.

In this two-week sprint, our experts will teach your team how to utilize the procurement process to increase brand recognition, partnership footprint, and revenue in K-12 districts nationwide. Your team will walk away with a strategic procurement plan after learning how to navigate successful proposal submissions, including what documentation you need to prepare, how to weigh the risks and benefits of opportunities, and how to unpack legal requirements like data privacy.

Session 1: How to find and register for procurement opportunities

Attendees will learn from examples of the most common types of procurement in K-12, as well as where to source and register for them. They will also find out how to make procurement a key channel in their K-12 sales strategy.

Session 2: Looking inside a procurement request

Attendees will learn why they need to "read between the lines" to weigh any procurement opportunity risk. They will learn what "red flags" are in a procurement opportunity and understand how to design a functional content repository to use for future responses.

Session 3: Navigating contracts, data privacy, and terms

Attendees will receive a walkthrough of the most common contract terms, data privacy requests (federal and state-specific), types of insurance, etc. They will gain insights into how to evaluate their fit to an RFP's contractual requirements as part of their go/no-go decision process.

Session 4: Forms, submission, and compliance best practices

Attendees will learn from the experts how to organize and prepare a response to a formal procurement request at a state, district, or local agency level. Attendees will see multiple commonly used e-submission platforms.

LIVE February 20, 22, 27 and 29 — 2024

Discover how AI can help K12 EdTech providers deliver exceptional onboarding, drive widespread adoption, and proactively retain happy customers in competitive education landscapes. Expert Keith Kostrzewski brings over two decades of sales and marketing experience in EdTech to action, building an AI playbook that supports:

1. AI-Assisted Onboarding

2. Increase Educator Usage: Hyper-Personalization

3. Proactive Churn Prevention

4. Optimized Student Outcomes: Guaranteed Adoption

5. Omnichannel Assistance

6. Scaling Success: Coached Growth

7. Maintaining the Human Element

Equip your customer success teams to drive product adoption, student achievement, and renewals in the rapidly evolving K12 landscape and Raise Your Expertise!

February 13, 2024 12:00 PM ET

Understanding the procurement process is a vital step for companies in K-12 looking to sell at the School, District, and State levels. This session will begin by discussing how to determine if you are ready for procurement and where to find opportunities. Establish a firm understanding of the types of opportunities for procurement (RFP, RFI, RFQ, MTAC, Sole Source) and the nuance between a Listing Contract vs. Purchase Order. We will then break down the key parts most commonly found in a response and how to approach the opportunity. The session will end with some key advice for forms and submission compliance.

JANUARY 9, 2024 12:00 PM ET

Matt Johnson, EdTech lead for Oppenheimer & Co., joins us to discuss some of the primary factors EdTech founders should consider when deciding how to fund their companies, including venture capital, private equity, M&A considerations, and the public markets. Reflecting on a rollercoaster year in valuations and funding Matt will give an overview of how the public and private markets are operating as 2023 comes to a close. Join us to gain actionable insights as we look toward 2024.

DECEMBER 12, 2023 12:00 PM ET

The RFP opened the door for you, but you still have to walk through it and close the individual deals. Dan O'Reilly, the founder of Fuel Sales will walk you through a mini master class on how to leverage the RFP you just won to drive revenue. Learn the best practices for proactive outreach to districts and schools, as well as, some practical sales techniques you can immediately implement that will improve your close rate and eliminate those prospects who ghost you after the demo.

NOVEMBER 14, 2023 12:00 PM ET

first cohort sold out

join our second cohort

Starting October 24th

Get on the waitlist here

Build on your foundations of K-12 sales with the Pilot: Pathway to Sales Workshop Series. In this two-week sprint, our experts will walk attendees through the curation of a quality pilot implementation that sets the foundation for future sales. The workshop will explore the pilot-to-contract pipeline model by identifying key concepts in building pilots that lead to future partnerships. Working from the decision maker's perspective, the session will enable EdTech companies to understand how to outline pilot and technology requirements, identify pathways for data collection, create an actionable survey, and set a comprehensive timeline that defines expectations and compliments both the company and classroom. We are thrilled to have Dr. Monica Burns join us to share her expertise on building pilot engagement.

Session 1: Foundation and launch of an actionable pilot

• Defining trial vs. pilot and when beta terms are applicable

• Identifying implementation models as a pathway for data collection

• Building a comprehensive timeline that supports both participants and companies

Session 2: Pathway to data and insights of your success

• Implementing the right data collection methodology for your product

• Understanding quantitative and qualitative data collection strategies

• Designing pre and post-surveys that highlight impact

Session 3: Professional Development that supports implementation with fidelity

• Identifying the best implementation model for the intended audience

• Exploring platforms for delivery & engagement

• Defining logistics for a successful training

Session 4: Contracts and Addressing Privacy Concerns

• Speaking to the decision-makers and their needs

• Addressing data privacy requirements

• Creating a comprehensive contract template

Join the experts from RYE as they break down the procurement, purchasing, and policy trends over the last decade. Explore how ESSA and ESSER funding has impacted K-12 purchasing cycles and how your organization can complement the pilot and purchasing season. In this session, you'll learn key insights about state-specific purchasing trends, compliance thresholds, and allocation of local funding.

Updated:

LIVE October 17, 2023 12:00 pm et

Explore the pilot-to-contract pipeline model in this webinar, where we’ll identify key concepts in building school-based pilots that lead to future partnerships. Working from the decision maker's perspective, the session will help EdTech companies understand how to outline pilot and technology requirements, identify pathways for data collection, and set a comprehensive timeline that defines expectations and compliments the company’s needs and classroom environments.

SEPTEMBER 12, 2023 12:00 PM ET

Chicago Public Schools' budget has increased in 2023 to $9.4 billion despite no longer being the nation's third-largest district. Join RYE as we look to the midwest to understand procurement trends in Illinois and how small and mid-size district purchasing practices are different compared to Chicago. We will learn what the state-wide initiative to a comprehensive literacy plan will mean for the 41 vendors currently providing phonics curriculum in the state. Our guest will highlight how ESSA and ESSER funding has been allocated across the state.

August 8, 2023 12:00 PM EST

With nearly 6 million public school students across the state, economic uncertainty, and declining revenues, Gavin Newsom, California’s Governor, holds steadfast in his May 2023-2024 Revision Budget proposal to protect funding for innovative solutions such as Community Schools Universal PreK and Universal School Lunches and Breakfasts.  

Join RYE as we break down how California schools and districts are dealing with academic recovery, growing needs for mental health supports, declining enrollments and looming deadlines for emergency pandemic funds.  

We will also break down the infamous LAUSD procurement process, giving insight into how to best set your organization up for success. 

July 11, 2023 12:00 PM EST

New York City's total education budget, including funding from the state and federal government, amounts to $38 billion for the 2022-2023 school year. Join RYE and our guest  Nelson Román, Founder and President of Axis Learning Group, as he shares his insight on navigating the FAMIS purchasing system for the New York City Department of Education. Building from his experience as Director of Instructional Materials for the New York City Department of Education, Nelson will explain how purchasing happens in the city and how you can best position your solution. In addition, RYE will highlight the procurement process with BOCES that support 37 school districts across New York State.

June 13, 2023 12:00 PM EST

Let's Talk Texas!

Texas has over 1,200 school districts serving 5 million students resulting in a vast opportunity for EdTech companies to engage. With the end of the legislative session looming (May 31st), our guest Eve Myers of Hill Co Partners, will share where legislation is headed and how it impacts the education market. This webinar will discuss important circumstances to consider in the Texas education market, including regional differences, recent legislation, and school funding (ESSER).

May 9, 2023 12:00 PM EST

The US Education system is funded at the federal, state and local level. During this session, we will provide companies a foundational understanding of:

• ESSA Title Funds

• IDEA Funding

• ESSER I-III Funds

• CARES Act Funding

During the session we will support companies in understanding how aligning their product to specific funding buckets will drive purchasing decisions and discuss the time of year sales decisions happen.

April 11, 2023 12 pM EST

PARTNERSHIP:

Pathway to Sales

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