Join RYE and our guest expert, Nelson Roman, as he shares his insight on purchasing in NYC and how you can best position your solution. Understand changes to the FAMIS and the PASSport systems as part of your go to market strategy. Learn how to navigate the procurement process for NYC, districts, and the 37 BOCES across New York State.
Texas represents a massive opportunity for education sales, given its size and large number of school districts. With over 1,200 school districts across the state, Texas is home to one of the largest and most diverse education markets in the U.S. For the 2025-2026 school year, Texas districts are expected to have a combined budget of more than $70 billion, driven by increasing state and federal funding as well as local investments. This presents a significant growth potential for companies offering educational products and services, from K-12 resources to technology and professional development.
Join us for an exclusive deep dive into Virginia's K-12 education market! Discover how the funding landscape creates unique opportunities for education organizations at every stage. While the average Virginia school district receives about 10% of its funding from the federal government, several divisions, especially in rural parts of the state, get more than twice as much. Learn how these funding disparities create targeted entry points for solutions that address specific regional challenges and how your organization can position itself to capture this untapped potential.
Join us for an exclusive deep dive into Florida's dynamic K-12 education landscape—a market undergoing transformative shifts that create unprecedented opportunities for education providers. With total K-12 funding reaching $37.2 billion or $12,974 per pupil and Governor DeSantis proposing a historic $29.7 billion for K-12 education in 2025-26, Florida offers a massive market for solutions providers ready to meet its unique challenges. We will look at how Universal School Choice is creating a $3.9 billion market for private education providers and how that has created a need for school districts to differentiate themselves in the market. The state has allocated significant funding for teacher pay increases, school safety, mental health services, and career education pathways. Discover how your organization can strategically position products and services within Florida's evolving ecosystem.
Ready for an exclusive deep dive into California's massive PreK-12 education market? With state, local, and federal funding totaling approximately $131 billion, California offers unparalleled scale for education organizations (exceeding the entire budget of all states except NY and TX.) While the state faces projected enrollment declines to under 5.2 million students by 2032 targeted opportunities are expanding rapidly, including the historic $2.7 billion transitional kindergarten initiative serving 300,000+ students by 2025-26. Discover how your organization can strategically position solutions within this dynamic ecosystem where districts are deploying nearly $1 billion in arts funding, investing in math professional development, and seeking partners to address critical facilities, staffing, and instructional challenges across all grade levels.
Join us for a strategic deep dive into America's rapidly evolving K-12 school choice landscape! In a market where approximately 20% of K-12 students nationwide are now eligible for Education Savings Accounts (ESAs) and over 470,000 students are actively using these funds for educational expenses, education vendors face both unprecedented opportunities and challenges. While private schools capture significant ESA spending, 28% of families use funds for multiple learning services, including tutoring, curriculum, therapies, and online learning. Discover how your organization can strategically position itself within this transformative movement while navigating implementation challenges, regional variations, and rapidly changing state policies. Essential for founders, sales teams, and marketing executives seeking to capture market share in education's most significant shift in decades.
Understanding the procurement process is a vital step for companies in K-12 looking to sell at the School, District, and State levels. This session will begin by discussing how to determine if you are ready for procurement and where to find opportunities. Establish a firm understanding of the types of opportunities for procurement (RFP, RFI, RFQ, MTAC, Sole Source) and the nuance between a Listing Contract vs. Purchase Order. We will then break down the key parts most commonly found in a response and how to approach the opportunity. The session will end with some key advice for forms and submission compliance.
Unlock the secrets to maximizing your impact at conferences for 2026! This webinar will provide a comprehensive guide for companies in the PreK-12 market. Explore the top conferences on the horizon and learn strategies for effective engagement, whether through speaker sessions, booth exhibits, or expo hall passes. Discover the best approaches to target your desired audience, from teachers and administrators to decision-makers. Leave with a roadmap to elevate your brand, foster connections, and drive business growth through strategic conference planning and participation.
As schools continue to adapt to the needs of diverse learners, the MTSS (Multi-Tiered System of Support) and intervention education market presents a vital opportunity for solution providers to address critical challenges in student support. Districts are facing mounting pressure to effectively identify and address academic, behavioral, and social-emotional needs, all while navigating resource constraints and staffing shortages. The impacts of the COVID-19 pandemic and the subsequent loss of emergency relief funding have intensified these challenges, leaving many districts at a pivotal moment. Education providers offering innovative, scalable, and data-driven MTSS and intervention solutions are well-positioned to help schools deliver targeted, impactful support to students and drive improved outcomes across the board.
A broad spectrum of investors put venture dollars to work in EdTech, each with their tradeoffs. Join Matt Tower, VP, Strategy & Research and Editor of The EdSheet, and the RYE team as we discuss some of the primary factors EdTech founders should consider when deciding how to fund their companies, including venture capital, private equity, M&A considerations, and the public markets. Reflecting on a rollercoaster of sky-high valuations and funding post-COVID. Matt will give an overview of the current landscape and M&A trends from the EdSheet!
Join RYE as we dive deep into the Rural Schools Market! We will share research and analysis on rural district needs, including the disparities in how rural districts are defined between states. Learn the key trends in news and legislation for rural districts as pathways to understand how to position your product to meet specific needs. Discover the role of consortiums, networks and advocacy groups in rural districts and how they support the purchasing process.
Dan O'Reilly, the founder of Fuel Sales will walk you through a mini master class on how to approach the new year with some new sales techniques. Learn how to leverage the upcoming RFP season to drive revenue. Dive into best practices for proactive outreach to districts and schools, as well as, some practical sales techniques you can immediately implement that will improve your close rate and eliminate those prospects who ghost you after the demo.
As an EdTech solution, you may be subject to the Child Online Privacy and Protection Act (COPPA), Family Education Rights Protection Act (FERPA), and many state privacy, student privacy, and data protection laws. Your business’s requirements can vary widely from state to state, from specific cybersecurity framework requirements to district-specific deadlines for data reporting. With the advancement of AI comes a myriad of questions on compliance and safety. Join our guest expert, Chris Schuster, J.D., to #RaiseYourExpertise on the growing data privacy requirements and the acronyms accompanying them.
States and school districts nationwide received nearly $190 billion to support relief and recovery in K-12 schools through the ESSER fund and are now navigating post-pandemic problems with largely pre-pandemic sources of federal funds. Whether schools use state-based carryover rules for ESSA funds or lean into local sources of funding, the landscape of federal funding to schools has irreversibly changed.
Do you have a solid conference strategy? From evaluating the ‘why’ behind your attendance to developing and maximizing your strategic pre-conference, during-conference, and post-conference efforts, there are simple ways your organization can prepare a conference strategy that meets your marketing and sales goals. Join RYE Consulting’s Market Strategy Lead, Jess Chung, M.Ed., as she reveals how putting the right pieces in place can help you design and execute a thoughtful 2024-2025 conference strategy that will greatly impact your bottom line.
With the rate of superintendent turnover increasing nationwide and more than 30% of superintendent seats turning over in the past five years, understanding the role of a superintendent in a district's purchasing and instructional decisions, as well as strategies to make the most of these ever-more-frequent transitions. Join us with guest expert Burbio to understand critical insights into what happens with a leadership transition and how you can track and make these transitions part of your growth strategy.
With nearly 6 million public school students across the state, California is pushing forward on how they provide innovative solutions to their students. Join our expert Karen Stevens of ThrivEd as we break down how California schools operate and how policy impacts spending. Learn more about the governor's 2025 education budget and CA Community Schools Partnership Program (CCSPP).
We are thrilled to welcome Rebecca Berlin as our expert this month for State Deep Dive: Virginia. With a decade of experience as a C Suite executive in PreK-12 education and hands-on engagement as a School Board member in Albemarle County Public Schools, she brings a wealth of knowledge to this learning session. With over 130 school districts, a strong procurement pathway, and their own Standards of Learning (SOL) the commonwealth is a great opportunity for EdTech.
Navigating the complex procurement processes of the £120 billion UK state school sector can be daunting for US EdTech companies. Join David Zeff, CEO of Whistle, for insider tips on conducting market research, identifying buyers, and tailoring your sales strategy for UK schools. Don't let the Atlantic Ocean stop your growth - learn how to successfully jump the pond into one of the world's most active EdTech markets.
Join Dr. Jennifer Ferrari, 25-year public education veteran and CEO of the Education Research and Development Institute (ERDI), as she sheds light on the pressing issues faced by district leaders and superintendents across the United States. In this webinar, companies will gain a deeper understanding of the challenges inherent in the education sector and learn strategies to effectively and meaningfully engage with district leaders.
Whether you're an established company looking to refine your approach to the education sector or a start-up eager to make a meaningful impact, join us to learn from a seasoned expert in the field and position your company for success in the education market.
Discover how AI can help K12 EdTech providers deliver exceptional onboarding, drive widespread adoption, and proactively retain happy customers in competitive education landscapes. Expert Keith Kostrzewski brings over two decades of sales and marketing experience in EdTech to action, building an AI playbook that supports:
AI-Assisted Onboarding
Increase Educator Usage: Hyper-Personalization
Proactive Churn Prevention
Optimized Student Outcomes: Guaranteed Adoption
Omnichannel Assistance
Scaling Success: Coached Growth
Maintaining the Human Element
Equip your customer success teams to drive product adoption, student achievement, and renewals in the rapidly evolving K12 landscape and Raise Your Expertise!
Understanding the procurement process is a vital step for companies in K-12 looking to sell at the School, District, and State levels. This session will begin by discussing how to determine if you are ready for procurement and where to find opportunities. Establish a firm understanding of the types of opportunities for procurement (RFP, RFI, RFQ, MTAC, Sole Source) and the nuance between a Listing Contract vs. Purchase Order. We will then break down the key parts most commonly found in a response and how to approach the opportunity. The session will end with some key advice for forms and submission compliance.
Matt Johnson, EdTech lead for Oppenheimer & Co., joins us to discuss some of the primary factors EdTech founders should consider when deciding how to fund their companies, including venture capital, private equity, M&A considerations, and the public markets. Reflecting on a rollercoaster year in valuations and funding Matt will give an overview of how the public and private markets are operating as 2023 comes to a close. Join us to gain actionable insights as we look toward 2024.
The RFP opened the door for you, but you still have to walk through it and close the individual deals. Dan O'Reilly, the founder of Fuel Sales will walk you through a mini master class on how to leverage the RFP you just won to drive revenue. Learn the best practices for proactive outreach to districts and schools, as well as, some practical sales techniques you can immediately implement that will improve your close rate and eliminate those prospects who ghost you after the demo.
Join the experts from RYE as they break down the procurement, purchasing, and policy trends over the last decade. Explore how ESSA and ESSER funding has impacted K-12 purchasing cycles and how your organization can complement the pilot and purchasing season. In this session, you'll learn key insights about state-specific purchasing trends, compliance thresholds, and allocation of local funding.
Explore the pilot-to-contract pipeline model in this webinar, where we’ll identify key concepts in building school-based pilots that lead to future partnerships. Working from the decision maker's perspective, the session will help EdTech companies understand how to outline pilot and technology requirements, identify pathways for data collection, and set a comprehensive timeline that defines expectations and compliments the company’s needs and classroom environments.
Chicago Public Schools' budget has increased in 2023 to $9.4 billion despite no longer being the nation's third-largest district. Join RYE as we look to the midwest to understand procurement trends in Illinois and how small and mid-size district purchasing practices are different compared to Chicago. We will learn what the state-wide initiative to a comprehensive literacy plan will mean for the 41 vendors currently providing phonics curriculum in the state. Our guest will highlight how ESSA and ESSER funding has been allocated across the state.
With nearly 6 million public school students across the state, economic uncertainty, and declining revenues, Gavin Newsom, California’s Governor, holds steadfast in his May 2023-2024 Revision Budget proposal to protect funding for innovative solutions such as Community Schools Universal PreK and Universal School Lunches and Breakfasts.
Join RYE as we break down how California schools and districts are dealing with academic recovery, growing needs for mental health supports, declining enrollments and looming deadlines for emergency pandemic funds.
We will also break down the infamous LAUSD procurement process, giving insight into how to best set your organization up for success.
New York City's total education budget, including funding from the state and federal government, amounts to $38 billion for the 2022-2023 school year. Join RYE and our guest Nelson Román, Founder and President of Axis Learning Group, as he shares his insight on navigating the FAMIS purchasing system for the New York City Department of Education. Building from his experience as Director of Instructional Materials for the New York City Department of Education, Nelson will explain how purchasing happens in the city and how you can best position your solution. In addition, RYE will highlight the procurement process with BOCES that support 37 school districts across New York State.
Texas has over 1,200 school districts serving 5 million students resulting in a vast opportunity for EdTech companies to engage. With the end of the legislative session looming (May 31st), our guest Eve Myers of Hill Co Partners, will share where legislation is headed and how it impacts the education market. This webinar will discuss important circumstances to consider in the Texas education market, including regional differences, recent legislation, and school funding (ESSER).
The US Education system is funded at the federal, state and local level. During this session, we will provide companies a foundational understanding of:
ESSA Title Funds
IDEA Funding
ESSER I-III Funds
CARES Act Funding
During the session we will support companies in understanding how aligning their product to specific funding buckets will drive purchasing decisions and discuss the time of year sales decisions happen.
